Cardiac care is fundamentally different from OPD marketing. A patient considering bypass surgery or a valve replacement isn't going to call the hospital the same day they see an ad. The decision involves months of research, second opinions, family discussions, and cost analysis.
This cardiac institute was running Google and Meta ads, but their ROAS was a flat 1.8×. Leads were being generated — but they were going cold. Nobody was following up in a structured way, and certainly not with the right information at the right time.
We designed specialty-specific AI nurturing sequences — different tracks for angioplasty inquiries, bypass inquiries, valve procedures, and general cardiology. Here's how a typical journey looked:
Instant AI reply with personalised message acknowledging their inquiry, sharing relevant procedure information PDF, and offering a free doctor callback slot.
Automated WhatsApp with a 2-minute doctor explainer video for their specific procedure and answers to the 5 most common questions patients ask.
Personalised message sharing a relevant patient success story and the hospital's procedure-specific success rate and accreditation data.
Honest, clear breakdown of procedure costs, insurance tie-ups, and EMI options. This single message converted 22% of warm leads who had gone quiet.
Leads who hadn't converted stayed in a monthly cardiac health tips sequence — keeping the hospital top-of-mind for 6–12 months.
"AI multi-touch nurturing for our cardiac procedures was something we'd never considered. The Day 7 cost transparency message alone converted leads that had been silent for a week. The ROAS went from 1.8× to 5.2× in 8 months."
Patience is a competitive advantage. Most cardiac institutes give up on a lead after one or two follow-up calls. We designed a 14-day nurture sequence that treats every lead as a 6-month opportunity. The patience paid off.
Transparency converts. The single most effective message in our sequences was the honest cost and EMI breakdown on Day 7. Patients aren't avoiding you because they don't want the procedure — they're avoiding you because they're afraid of financial uncertainty. Address it directly.
Specialisation matters. Generic follow-up messages got 12% open rates. Procedure-specific messages (sent to bypass inquiry leads about bypass surgery, not general cardiology) got 67% open rates. The more specific, the more human it feels.
We'll build specialty-specific AI nurture sequences and full attribution dashboards for your facility — and show you exactly where your ROAS is leaking.