Horizon Eye & Lasik Centre had everything you'd want from an eye hospital — modern OCT equipment, experienced surgeons, strong Lasik and cataract outcomes, and a loyal patient base from referrals. But when you searched "eye specialist in Chennai" or "Lasik surgery cost" online, they were nowhere to be found.
Their website was built in 2019, hadn't been updated since, and was loading in over 7 seconds on mobile. They had no local SEO strategy, no GMB optimisation, and zero content targeting the search terms their ideal patients were actually using.
We mapped every search term their target patients use — by specialty, by treatment, by geography, by intent. Then we built content and technical SEO infrastructure to capture each one.
The 48 target keywords fell into four categories:
Beyond rankings, we targeted featured snippets for informational queries — "Is Lasik safe?", "How long does cataract surgery take?" — positioning the hospital as the educational authority in eye care.
"System integration connected our HMIS with CRM and marketing in one dashboard. Same budget now generates 4× more qualified leads with full attribution. Consulticare's SEO work was the foundation that made everything else possible."
Patients research before they book. Eye care — especially Lasik — involves a high-consideration decision. Patients read 5–8 pieces of content before calling. Being the brand that provides that content means you're already their first choice by the time they pick up the phone.
Page speed is a ranking signal and a conversion signal. Moving from 7.2s to 0.9s load time didn't just improve rankings — it cut bounce rate by 58%. Slow websites lose patients before they read a word.
GMB is the #1 local SEO asset. For local healthcare, Google Business Profile drives more appointment-intent traffic than the website. We treated it as a full content channel, not an afterthought.
Our healthcare SEO team builds lasting organic presence — no shortcuts, no tricks, just the technical and content excellence that Google rewards.